Simply put, email marketing refers to the act of reaching out to consumers through email.

Now, the beauty of email marketing lies in its versatility.

You can use email marketing to…

• Drive traffic to a new post you’ve published
• Survey your customers
• Nurture customers who aren’t ready to make a purchase yet
• Sell to customers who are ready to make a purchase
• Promote other people’s products (e.g. affiliate marketing)

Most people think of email marketing as “old-school”, but email still has the best ROI of any marketing channel.